Guide
EXPLORE CLEAN AIR FACTS: HOW AIR QUALITY SHAPES YOUR HEALTH AND ENVIRONMENT

Clean air, water, and green spaces are essential for environmental health and sustainability. Urban green spaces—like parks and gardens—naturally filter air and water, reduce pollution, and provide habitats for wildlife. They also help regulate temperature, lower flood risks, and support community well-being by encouraging recreation and social interaction. Testing how swing voters engage with political information about these benefits can reveal which sources they trust most, guiding effective communication on environmental issues.

Renewable energy uses sources like sun and wind that never run out, producing minimal pollution and reducing carbon emissions. Conservation means using energy efficiently to lower demand and protect resources for future generations. Testing political ads about these topics can reveal which media sources swing voters trust most for credible information, helping guide effective public outreach and policy decisions.

Dealing with extreme weather means preparing for and responding to severe events—like heatwaves, floods, and wildfires—driven by climate change. Understanding trusted information sources is crucial, as swing voters’ trust in political media shapes public support for effective adaptation and resilience policies.