The **50th percentile** is the median salary where 50% of workers earn less and 50% earn more, serving as the typical market rate. For IT startups in NYC testing demand for tech recruitment platforms via digital ads, target this benchmark to gauge interest in solutions offering competitive, median-level tech talent pay. This informs ad messaging on cost-effective hiring at market-standard rates, aiding informed scaling decisions. (248 characters)
The **75th percentile** salary means 75% of workers earn less, placing it in the top 25% for a role. For IT startups in NYC testing recruitment platforms via ads, targeting this level attracts top tech talent competing for high-demand roles, balancing cost and appeal to boost hiring success. Use it to gauge premium market rates (200-300 chars).
The **90th percentile** salary means 90% of NYC IT workers earn less, with only 10% higher—ideal for top talent in startups. For recruitment platforms, target ads at this elite pay (e.g., $200K+ for engineers) to gauge demand from competitive firms testing market via digital campaigns. Helps set realistic budgets, attract high-performers. (248 chars)